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Editorial
As the fastest growing segment in the food and beverage marketplace, food processing companies are all vying for the wellness dollar.
Wellness Foods is written by industry experts who have an in-depth understanding of this market. Importantly, they have the ability to make the intricacies of new formulations understandable to all those involved in buying nutritional and nutraceutical ingredients.
Wellness Foods taps into the information needs of every level of decision maker involved in product concept, product development, production and packaging for nutritional/fortified foods and beverages.
Editorial Coverage
Cover Stories:
Wellness Foods has changed its approach to cover features to address healthier reformulations of the most common food products. We recognize most food & beverage processors are not creating performance foods for Olympic athletes or working with maqui berry and other exotic ingredients; they're trying to make their current range of products or familar new ones just a little healthier.
So our cover stories for 2012 are: Foods for baby boomers (February), Desserts confections (April), Savory snacks (June), Sodium reduction (August), Food for children (October) and Heart health (December). All with the emphasis on making these mainstream products healthier and incorporating novel ingredients. In some cases, that could mean maqui berry.
We also have two regular columns :
Focus on Health - where particular health issues are addressed by ingredients. Topics include cognitive health, satiety & weight management, bone health, heart health, digestive health and immune health. A range of ingredient solutions is explored for each of these health issues.
Functional Ingredients - in which we take a deeper look at the functionality and newest science behind health-promoting ingredients. Examples include soy, fiber, omega-3 oils, vitamins, whey and grains.
And every issue has secondary features that focus on ingredient issues that affect healthier formulations - such as natural and organic colorants, superfruits, botanicals, probiotics and non-nutritive sweeteners.