Putman Media Home
Boost Sales by Aligning Your Marketing Content to Your Prospects' Buying Cycle
Technology buying decisions are becoming more complex, taking longer to close and involving more layers of management than ever before. This white paper offers best practices for developing a marketing strategy and content that are "in synch" with the buying cycle. Read more.
Are you being challenged to increase return on ad spending?
Putman can help. B2B marketers have long struggled with the challenge of measuring the return on many of their marketing communications efforts. That's because while most of us in the business agree on just how powerful long term advertising can be, the time and investment necessary to document results is a significantly limiting factor. Read more.
Advertising to our readers: Things we've learned along the way
Today, like most every day, for the past 70 years, Putman editors, audience development experts, publishers, designers and sales people are talking to readers of our magazines and visitors to our websites about issues impacting their business and how they are dealing with them. We are vying for their attention and trust just as your firm is. On the topic of "effective advertising" to these customers, the following are some pointers based on our collective experience.
About Putman
Putman is a privately held B2B media firm with 70 years of experience serving manufacturing communities. Clients who have worked with us for awhile often describe us as fast, flexible and friendly, or something along those lines. That is a reflection of the fact that we attract very capable people who are entrepreneurs at heart and love the business and the people in it. And they are empowered to act quickly, but thoughtfully in creating great media products and services.
Our print magazines are some of the finest in their respective fields (we think they are THE finest) in large part because we have an experienced and passionate editorial staff, and because they report to a VP Content, not a publisher. A lot of media companies say "content is king", but we put our money where our mouth is on this subject.
In digital media we are successfully expanding the community we built with print and are bringing visitors more actionable, unique content and tools for doing their work. With regard to clients, we are leading the dialogue on ROI and successfully integrating print and digital efforts. A few examples include our use of best in class analytics by HBX (same folks ESPN uses), ad serving and campaign reporting, by Dart (a Double Click company) and launching the first ever client consulting team, aimed at offering VIP clients counsel on "best practices" in marketing to our audiences.
Take a look around this site and you will find dozens of pages of information focused on helping you successfully connect with our audiences of manufacturing professionals. If you have a suggestion on something we can add to this site that would enhance you and your fellow marketers ability to create successful campaigns, please drop me a note @ jcappelletti@putman.net. And thank you for considering Putman Media, Inc as your marketing partner.
John M Cappelletti
CEO