Control MagazineControl encompasses an integrated suite of print, digital and event marketing platforms within the process automation marketplace. Globally, this thriving business-to-business community represents a $50 billion market opportunity for technology suppliers.

Control mediates information transfer in the community it serves via a printed monthly magazine, its affiliated website, a variety of e-newsletters and other digital media offerings.

If you are tasked with selling control, instrumentation and automation technologies to the process industries, we can help you with a range of marketing challenges—from creating brand awareness to generating leads to arranging one-on-one strategic sales discussions with key prospects.

Market Served

The end-use market Control serves includes the classically defined process industries—chemicals, petroleum, food, paper, plastics, metals, and textiles—as well as power generation and water/wastewater utilities. Engineering design firms and systems integrators, who play an increasingly important role in the process industries' capital spending decisions, also are represented.

Our stated editorial mission is to serve the information needs of engineering, operations and management personnel whose job it is to design, commission, maintain and optimize the process industries' significant and growing investment in automation technology.

Technology Scope

From a technology perspective, the process automation market as addressed by Control encompasses those instruments and systems used to monitor and control manufacturing operations in the process industries. It also includes the growing array of services associated with designing, implementing and maintaining these investments.

Key product categories include instrumentation for measuring "the big four" primary process variables—flow, level, temperature and pressure—as well a devices for measuring and transmitting other physical properties such as vibration, density and weight. Process analyzers designed to infer the chemical composition of process streams or ambient gas analyzers for detecting the presence of noxious gases also play a primary role in many process industries.

Control valves play a key role because controlling the flow of liquids and gases is central to many process operations. Electric motors and drives, for controlling pump speed or coordinating roller speeds in web applications, also are used extensively.

At the control level, the process industries employ wide variety of microprocessor-based devices and systems. Purpose-built loop controllers, logic controllers, recorders, graphical displays and other panel instruments for smaller, stand-alone applications complement systems based increasingly on commercial computer and software technology for larger, networked applications. Software applications for aggregating, visualizing, archiving and integrating process data flows play a central role in managing increasingly complex and interconnected manufacturing and business processes.

Beyond these fundamental process automation functions, a wide variety of infrastructure and peripheral devices are essential. These include housings and enclosures for sheltering electronic devices in often harsh industrial environments, input/output and networking systems for reliable translation and communication of process information, and calibration devices for ensuring accurate, consistent instrument performance. Miles of wire, cable and tubing, together with termination systems and instrument fittings work to bring everything together.