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Chemical Processing Audience Demographics Survey
Chemical Processing Customer Surveys
Boost Sales by Aligning Your Marketing Content to Your Prospect's Buying Cycle
Technology buying decisions are becoming more complex, taking longer to close and involving more layers of management than ever before. This white paper offers best practices for developing a marketing strategy and content that are "in synch" with the buying cycle.
ABM Business Media Study
American Business Media reveals its findings in a study to guage the effectiveness in B-to-B print and web advertising, as well as in-person events.
The Case for Advertising
How do you increase retention and preference? This synopsis of multiple pieces of research to show the value of advertising.
American Business Media, Forrester Survey
"Power of Industry Specific Media Report"
American Business Media engaged Forrester Consulting to complete and independent study of the impact of B2B marketing trends on both end user/ decision makers and marketers. The survey summarizes the effectiveness of an integrated media approach and stresses that business decision makers are embracing digital media at a faster rate than B2B marketers are adopting these media.