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Savory Snacks: Global industry guide
The global savory snacks market generated total revenues of $46.1 billion in 2005. Potato chips sales proved the most lucrative for the global savory snacks market in 2005, generating total revenues of $16.4 billion, equivalent to 35.5% of the market's overall value. The Global Guide is an essential resource for top-level data and analysis covering the consumer electronics industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape.

Is your trade show strategy gellin’?

Your sales and marketing staff probably think working trade shows are a long, exhausting ordeal. How would they feel about working a booth for 6 months? The Crystal Palace Exhibition of 1851, considered to be the first trade show promoting products of the Industrial Revolution, ran from May to October, occupied 991,857 square feet of exhibit space showing over 100,000 products and services. Now that’s a lot of gellin’.

6,039,205 people attended. Wow! Now that’s a lot of prospects.

But that was 1851. What did they know about trade shows? Vendors thought they could just show up and people would buy stuff. But we’re way more sophisticated than that 106 years later, right? Fact is, many companies today think they can put up a snazzy booth and offer a cool giveaway gizmo and the leads will just pour in.

Not true. As with any other marketing program, a successful trade show depends on a plan derived from strategic thinking about objectives, and developing the most effective ways to engage prospects. It’s not just about “the booth”. It’s about communicating with prospects before, during and after the show. Consider the following tactics to touch potential customers beyond a handshake in your booth.

To gain public relations strategies on the importance of tradeshow strategies, download the full article here.

Adfinity Marketing Group provides other marketing strategies besides product naming tips. Find out more at www.adfinitymarketing.com. Worldwide thinking. No limits.

August Editorial Preview

Food Processing
The annual Top 100© food & beverage companies
August means it's time for the only industry-wide list of the 100 largest food and beverage companies in the U.S. and Canada. The table, with its accompanying company profiles, is a heavy tear-out item and our most requested reprint piece each year. With a true shelf life of one full year, it's a great place for your advertisement.

To celebrate our annual Top 100© companies list, all advertisers in the August issue who serve the 10 largest food & beverage companies can get an attractive gold medallion on their ad: "Supplier to the Food Processing Top 10." Contact your sales rep for details, and ask for the medallion on your insertion order or by contacting Christina Kayalik at 630-467-1301, ext. 333 (ckayalik@putman.net).

August is packed with great editorial:
• Product Development: Colors
• Ingredients: Salt replacers
• Plant Operations: New technologies for mixing and blending
• Packaging awards winners
• Category Report: Cheese & dairy
• Product Round-Ups: Ingredients — Dairy flavors & ingredients and Equipment — Packaging materials

Wellness Foods
The Politics of Obesity
A focus on the food and beverage processors and the stats and politics — driving the making of food and drink products and ingredients designed to help weight-management.

August is packed with great editorial:
• Beverages: Beverages for Beauty
• Vitamins: Vitamin K Last but Not Least
• Minerals: Yes We Have Potassium
• Baking: Going Gluten Free
• Nutrition Beyond the Trends: Saw Palmetto

Toops' Scoops

Safety first
Menu Foods, North America's biggest maker of wet pet foods and the company that launched the pet food recall, is phasing out ingredients from China, and won’t use them until the “world community” is assured they are safe, reports USA Today. Royal Canin USA won't use vegetable proteins from China either, and pet food maker C.J. Foods has said it will nix protein sources from "exotic" locations. Although not going that far, the U.S.'s biggest pet food company, Nestle Purina PetCare, now screens for melamine. The FDA now requires importers prove to the agency that China-produced vegetable proteins are safe before they're let in to the U.S. Human food makers are also reviewing global suppliers. Kraft Foods and Hormel Foods say they are confident in their ability to source globally and ensure products are safe and of good quality.

Buzz about bees
Most of the world's crops depend on pollination by bees. Albert Einstein once said that if the bees disappeared, "man would have only four years of life left". Colony Collapse Disorder (CCD), a mysterious killer that has wiped out a quarter of the nation's bee colonies, could be caused by a virus, fungus, chemicals, global warming or radiation from cell phones, is decimating the bee population.

Cell phone solution
Cell phones that could be recharged with a shot of Coke, Kool-Aid or even maple syrup might hit the market within five years, using experimental, enzyme-based fuel-cell technologies described in a recent study by Shelley Minteer of Saint Louis University, reports Wired. Minteer's team released a similar study nearly four years ago, showing that it was possible to use ethanol, or even shots of tequila, to power fuel cells. At the time, Minteer reported that the research could produce 2 milliwatts of power for each square centimeter of the power-generating membrane within the fuel cell. By using a saturated sugar solution, the power density can go all the way up to 10 milliwatts of power per effective square centimeter, Minteer said.

Lawsuit over claims settled
The maker of Splenda settled a lawsuit over its disputed advertising slogan — "Made from sugar so it tastes like sugar" — just after the jury reached a verdict that would have gone against the market-leading artificial sweetener, reports WCBS. Merisant Co., which makes rival Equal, accused the makers of Splenda of confusing consumers into thinking its product was healthier and more natural than other artificial sweeteners. Splenda's marketer, McNeil Nutritionals, countered that it simply has a better product backed by superior advertising. A McNeil spokeswoman in the courtroom said the amount of the settlement wouldn't be announced.

A redux for Cocaine Energy Drink
Baltimore-based Redux Beverages LLC’s Cocaine Energy Drink, marketed as “a dietary supplement intended to prevent, treat, or cure disease conditions,” will re-emerge under the tongue-in-cheek moniker "Censored." "We love the 'Censored' name because it has the same rebellious and fun spirit that our original name did," says Redux Beverages LLC founder Jamey Kirby.

Skinny is …
Coca-Cola Co. is scaling back its ties with Beverage Partners Worldwide, a joint venture created with Nestle to develop and market RTD teas and coffees, reports the Atlanta Journal-Constitution. That opens the door for a long-rumored purchase by Coke of Arizona, the No. 2 bottled and canned tea maker in the U.S. … Chicago-based The NutraSweet Co. has entered into an alliance with American Sugar Refining Inc., owner of the Domino brand of sugar products, to produce and distribute a line of new tabletop sweeteners in the U.S. The first product will be the re-launch of the widely recognized NutraSweet tabletop brand. Plans for its market introduction will be announced soon … Coca-Cola Co. filed a premerger agreement with the Federal Trade Commission about its possible acquisition of Glaceau, which controls more than 3 percent of the noncarbonated beverage market, reports CNN Money. Federal regulators will examine the competitive aspects of the deal … Research Triangle Park, N.C.-based Source Food Technology Inc. (SFTI) and Hormel Foods Corp. formed Hormel Health Technology LLC, a joint venture to develop and market omega-3 fish oils and unique combination products based on SFTI's proprietary oil purification technology. The transaction involves the purchase of certain assets of SFTI and the contribution of intellectual property rights, including patents to the joint venture … Norseland Inc., Stamford, Conn., (Jarlsberg, Jarlsberg Lite, Boursin spiced Grounay cheese brands) formed a strategic alliance with Woolwich Dairy Inc., of Ontario, Canada. Effective July 1, 2007, Norseland will handle sales, marketing and distribution in the U.S. for all Woolwich cheese products, including but not limited to: Woolwich Dairy Gourmet Goat, Madame Chevre and Chevrai Goat … Quiet Light Communications has moved to 220 E. State St. in downtown Rockford, Ill. Check out the QL Packing Peanuts at www.quietlightcom.com/moving … The Hershey Co. increased wholesale prices of its domestic confectionery line — approximately 4-5 percent for the standard bar, king-size bar, 6-pack and vending lines, roughly one-third of the Company's portfolio … French wines and spirits group Remy Cointreau launched its most expensive ever cognac which, at 7,000 euros ($9,342) a bottle, may also be a world record, reports Reuters. Company spokeswoman Joelle Jezequel says the limited-edition version of Remy Martin's top Louis XIII cognac, sold normally for 2,000 euros a bottle, was designed to satisfy booming global demand for super-premium brands. "We are sure collectors will snap this up," she says … Kraft Foods and theme park operator Six flags join together beginning in July for “Play Like A Kid, Pay Like A Kid” promotion for Kraft Macaroni & Cheese. Specially marked five-box value packs of the product allow adults to enter Six Flags at the children’s admission price … Unilever launches ViveMejor, a major digital, print, TV and retail Hispanic marketing program, reports Adverting Age. It’s the first time the marketer has brought all of its food and personal-care brands together in a single marketing platform for Hispanic consumers … Anheuser-Busch readies "It's Flippin' Cold," an integrated, multimedia initiative in July, reports Brandweek. One element of the campaign calls out aluminum bottles of Bud Light served from the Chill Chamber, a refrigerator that can cool brew to as low as 22°°F without freezing. At that temperature, a 16-oz. bottle stays colder an average of 17 minutes longer than a bottle pulled from conventional coolers … Mars’ Masterfoods USA unit is attempting to reinvent brand icon Uncle Ben as a successful business executive, via a new campaign from TBWA/Chiat/Day, but it remains to be seen whether the makeover will be sufficient to overcome his earlier racially charged image, reports The New York Times. "This is an interesting idea, but for me it still has a very high cringe factor," says Luke Visconti, partner at Diversity Inc. Media. "There's a lot of baggage associated with the image … Purchase, N.Y.-based PepsiCo will allow a consumer to design the look of one of its Pepsi cans for the first time in history in the "Design Our Pepsi Can" promotion. The person who comes up with the winning design will have their artwork featured on 500 million Pepsi cans across the country and take home a $10,000 prize. www.designourpepsican.com.

» Have news you'd like to share? Send it to dtoops@putman.net.

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