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A Company-Sponsored Publication Helps Customer Retention
Customer retention is imperative for your long-term success. That means you need strong marketing tools to develop and maintain a positive business relationship. Putman Media can provide you with such a tool: a company-sponsored publication. A custom-crafted publication is a powerful medium to reach your target markets because 100% of its content is designed for and about your company.
Putman Media specializes in custom publications, and we can help you optimize your customer retention strategy.
For example, Putman has been publishing The Journal (formerly A-B Journal) for Rockwell Automation for 18 years (www.rockwellautomation.com/thejournal). Published bimonthly and averaging 68 pages per issue, The Journal consistently wins awards for editorial quality and graphic design.
The Journal has established a history of earning editorial and design accolades, including "Best Custom Magazine" in four out of the last five years. Most recently, The Journal won the 2010 American Society of Business Press Editors (ASBPE) National Azbee Award for "Custom Publication General Excellence: Magazine." Other awards include:
2010
- Business Marketing Association Bell Awards (Milwaukee Chapter): Bell Award for Social Media/New Media, Rockwell Automation Social Media Team including The Journal Executive Editor Theresa Houck, "Bringing Automation Fair Online through Social Media." This is BMA's top honor.
- 22nd Annual APEX Awards of Excellence in Corporate Communications: Award of Excellence, Green Writing, February 2010, "Alphabet Soup of Sustainability Standards," p. 20.
- Award of Excellence, Spreads, August 2009, Design Excellence. "Synchronize Your Enterprise," p. 16.
- ASBPE National Competition: Bronze Azbee Award for Editorial, Custom Publication General Excellence: Magazine.
- ASBPE Midwest Regional Competition: Bronze Azbee Award for Design, August 2009, Opening Spread, "Synchronize Your Enterprise," p.16.
2009
- Business Marketing Association Bell Awards (Milwaukee Chapter): Award of Excellence for Publishing, External Magazines - Outstanding Custom Magazine.
- 21st Annual APEX Awards of Excellence in Corporate Communications: Award of Excellence for Feature Writing, June 2008, “Sugar & Spice & Everything Nice” p. 38.
- ASBPE National Competition: Silver Azbee Award for Design, August 2008, Contents Page or Pages, Design Excellence.
- ASBPE Midwest Regional Competition: Silver Azbee Award for Design, August 2008, Front Cover-Photo, Design Excellence.
- Gold Azbee Award for Design, April 2008, Opening Page/Spread - Computer Generated, Design Excellence.
2008
- 20th Annual APEX Awards of Excellence in Corporate Communications: Award of Excellence, Best Custom-Published Magazines & Journals.
- Award of Excellence, Cover Design, December 2007, Design Excellence.
- ASBPE National Competition: Gold National Azbee Award, Design Excellence, December 2007, Cover.
- Silver National Azbee Award, Design Excellence, June 2007, Contents Page or Pages.
2007
- 19th Annual APEX Awards of Excellence in Corporate Communications: Award of Excellence, Feature Writing, October 2006, "Bridging the Gap" p. 22.
2006
- Business Marketing Association Bell Awards (Milwaukee Chapter): Award of Excellence for Publishing, External Magazines - Outstanding Custom Magazine.
- 18th Annual APEX Awards of Excellence in Corporate Communications: Feature Writing Award, June 2005, "Managing the Maintenance Mix," p. 20.
2004
- Publications Management's 2nd Annual Magnum Opus Awards: Design Excellence - Bronze Award, Best Cover, April 2004.
- Design Excellence - Honorable Mention, Table of Contents, June 2004.
- Design Excellence - Honorable Mention, Column/Department Design.
- 17th Annual APEX Awards of Excellence in Corporate Communications: Feature Writing Award, September 2004, "Making Maintenance Invisible," p. 49.
2003
- APEX 16th Annual Awards of Excellence in Corporate Communications: Design Excellence Award for Spread Design, April 2002.
- Award for Publication Excellence, Feature Writing, February 2003, "Cutting Edge Integration," p. 29.
- Award for Publication Excellence, Feature Writing, How-To Writing, February 2003, "Fix Sags, Productivity Will Surge," p. 39.
2002
- ASBPE National Competition: Design Excellence - Silver Award, Front Cover - Computer Generated, April 2002.
- ASBPE Midwest Region Competition: Design Excellence - Bronze Award, Opening Page or Spread, April 2002.
With technical articles, customer stories, trend updates, new technology updates and industry news, The Journal is a magazine that Rockwell Automation customers and prospects depend upon to keep up with the automation industry. Many of its 55,000 readers consider it more as a trade magazine than a marketing piece.
In fact, readership surveys show that almost 95% of subscribers read The Journal “very frequently,” and 98% rate the magazine as “good” or “excellent.”
The Journal’s success is achieved the same way in which we can provide a successful publication for you: teamwork. We’ll work with you to focus on your customer retention goals, value propositions and marketing strategy. Then we’ll create an attractive publication that your customers care about and that your sales team values as a selling tool.
Adding a custom publication to your marketing mix can provide you with the same benefits that Rockwell Automation has experienced:
- Support your company’s strategic marketing plan.
- Enhance your company’s credibility as an expert in your field.
- Strengthen your brand recognition.
- Deliver your message directly to your customers and prospects.
- Create and reinforce pride of ownership with your customers, prospects and employees.
- Build and maintain relationships and customer intimacy for long-term customer loyalty.
- Provide a valuable sales tool for your sales force.
- Help you stay a step ahead of the competition.
To learn more, contact Mike Brenner, mbrenner@putman.net, Director of Custom Media, phone 630-467-1301 ext. 487.