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A Company-Sponsored Publication Helps Customer Retention
Customer retention is imperative for your long-term success. That means you need strong marketing tools to develop and maintain a positive business relationship. Putman Media can provide you with such a tool: a company-sponsored publication. A custom-crafted publication is a powerful medium to reach your target markets because 100% of its content is designed for and about your company.
Putman Media specializes in custom publications, and we can help you optimize your customer retention strategy.
For example, Putman has been publishing The Journal (formerly A-B Journal) for Rockwell Automation for 16 years (www.rockwellautomation.com/thejournal). Published bimonthly and averaging 68 pages per issue, The Journal consistently wins awards for editorial quality and graphic design.
Most recently, The Journal won the 2009 Business Marketing Association (BMA) Excellence Award for Outstanding Custom Magazine. Other awards include:
- American Society of Business Press Editors (ASBPE) National Azbee Silver Award for Graphics Excellence, Computer Generated Cover, April 2002 issue.
- ASBPE Regional Azbee Bronze Award for Graphics Excellence - Opening Page or Spread, “The New Buzz: Factory Talk,” April 2002 issue.
- APEX Award for Publication Excellence, Feature Writing, “Cutting Edge Integration,” and for How-To Feature Writing, “Fix Sags, Productivity Will Surge,” February 2003 issue.
- Publication Management Magnum Opus Bronze Award for Best Cover, “Perfect Packaging,” April 2004 issue.
- Magnum Opus Honorable Mentions for Table of Contents design, June 2004 issue, and for Column/Department Design, “Product Focus” Section, November 2004 issue.
- APEX Award for Publication Excellence, Feature Writing, “Making Maintenance Invisible,” September 2004 issue.
- BMA Award of Excellence for Publishing, Outstanding Custom Magazine 2006.
- APEX Award for Publication Excellence, Feature Writing, “Managing the Maintenance Mix,” June 2005 issue, and for “Bridging the Gap,” October 2006 issue.
- ASBPE Silver National Azbee Award for Design, June 2007: Contents Page or Pages, and Gold Award for Design, December 2007: Cover
- APEX Award for Publication Excellence, "Best Custom-Published Magazines & Journals," 2008 and for "Cover Design," December 2007 issue.
With technical articles, customer stories, trend updates, new technology updates and industry news, The Journal is a magazine that Rockwell Automation customers and prospects depend upon to keep up with the automation industry. Many of its 55,000 readers consider it more as a trade magazine than a marketing piece.
In fact, readership surveys show that almost 95% of subscribers read The Journal “very frequently,” and 98% rate the magazine as “good” or “excellent.”
The Journal’s success is achieved the same way in which we can provide a successful publication for you: teamwork. We’ll work with you to focus on your customer retention goals, value propositions and marketing strategy. Then we’ll create an attractive publication that your customers care about and that your sales team values as a selling tool.
Adding a custom publication to your marketing mix can provide you with the same benefits that Rockwell Automation has experienced:
- Support your company’s strategic marketing plan.
- Enhance your company’s credibility as an expert in your field.
- Strengthen your brand recognition.
- Deliver your message directly to your customers and prospects.
- Create and reinforce pride of ownership with your customers, prospects and employees.
- Build and maintain relationships and customer intimacy for long-term customer loyalty.
- Provide a valuable sales tool for your sales force.
- Help you stay a step ahead of the competition.
To learn more, contact Mike Brenner, mbrenner@putman.net, Director of Custom Media, phone 630-467-1301 ext. 487.