"We just saw the recent registrations for tomorrow's webcast. We are so happy—we can always count on you for exceptional service, and great results from our digital promotions"
- Jasmine Gruia-Gray, Ph.D., commenting on ESA's webcast production and promotion on PharmaManufacturing.com
President, Life Science Tools
ESA Biosciences, Inc.
"Our integrated marketing campaign with Chemical Processing and Putman
Media has exceeded our expectations and outperformed the other online
marketing initiatives we've undertaken to date."
- Amy Jordan
Marketing Communications
Honeywell Process Solutions
Resources
A Company-Sponsored Publication Helps Customer Retention
We’ve published a company-sponsored magazine for Rockwell Automation for 16 years. Learn how a custom publication can work for you. Learn more.
White Papers=Sales Leads
Learn more about using white papers to get involved earlier in the buying cycle and generate dozens of qualified leads.
Download an overview of whitepaper marketing.
Corporate Executives' views on B2B media
Survey by Harris Interactive and ABM explores the role of magazines and websites by top executives.
Download here.
Successful Creative for enewsletters
Click here to view enewsletter creative that gets results
.
Case Studies
Whitepaper Sponsorship
Whitepaper sponsorship generates approximately 500 qualified leads.
Read more.
E-Newsletter Sponsorship
Switch to text based ad results in over 100 visits to client website. Read more.
Next Steps
Boost Sales by Aligning Your Marketing Content to Your Prospect's Buying Cycle
Technology buying decisions are becoming more complex, taking longer to close and involving more layers of management than ever before. At the same time, the volume of "white noise" reaching your potential customers is increasing, as a growing number of marketing messages compete for attention. The best way to cut through all this noise is to craft a holistic marketing strategy that accounts for all possible stages of all your prospective customers' buying cycles. Each potential buyer will be at a different stage in his or her sourcing journey. This white paper offers best practices for developing a marketing strategy and content that are "in synch" with the buying cycle. Since the early, but critical stages of that cycle are most often overlooked, it will highlight some of the strategies that work best at that stage.
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