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"People only see what they are prepared to see."

- Ralph Waldo Emerson

"Our integrated marketing campaign with Chemical Processing and Putman Media has exceeded our expectations and outperformed the other online marketing initiatives we've undertaken to date."

- Amy Jordan
Marketing Communications
Honeywell Process Solutions

Resources

Secrets of a successful company sponsored publication

Wonder why some custom magazines work and others are gone in a flash? Learn why this one has worked for 10 years. Read more.

White Papers=Sales Leads

Learn more about using white papers to get involved earlier in the buying cycle and generate dozens of qualified leads.
Download an overview of whitepaper marketing.

Corporate Executives' views on B2B media

Survey by Harris Interactive and ABM explores the role of magazines and websites by top executives.
Download here.

Successful Creative for enewsletters

Click here to view enewsletter creative that gets results
.

Case Studies

Whitepaper Sponsorship

Whitepaper sponsorship generates approximately 500 qualified leads.
Read more.

E-Newsletter Sponsorship

Switch to text based ad results in over 100 visits to client website. Read more.

Next Steps

Boost Sales by Aligning Your Marketing Content to Your Prospect's Buying Cycle

Technology buying decisions are becoming more complex, taking longer to close and involving more layers of management than ever before. At the same time, the volume of "white noise" reaching your potential customers is increasing, as a growing number of marketing messages compete for attention. The best way to cut through all this noise is to craft a holistic marketing strategy that accounts for all possible stages of all your prospective customers' buying cycles. Each potential buyer will be at a different stage in his or her sourcing journey. This white paper offers best practices for developing a marketing strategy and content that are "in synch" with the buying cycle. Since the early, but critical stages of that cycle are most often overlooked, it will highlight some of the strategies that work best at that stage.