Putman Media Home
Are you being challenged to increase return on ad spending?
In the age of digital media you sure can. B2B marketers have long struggled with the challenge of measuring the return on many of their marketing communications efforts. That's because while most of us in the business agree on just how powerful long term advertising can be, the time and investment necessary to document results is a significantly limiting factor.
Enter digital media. The nature of digital communications allows for fast, simple and accurate reporting on how customers are responding to your messaging. And Putman is leading the way in making ROI a normal and expected deliverable of any integrated campaign. So, while all publishers talk about ROI, here's three ways Putman can help you be more accountable for every dollar you invest, plus raise your probability of success with every campaign:
- Forget paying for advertising on websites that won't guarantee results. Your advertising on Putman sites is priced based on a guaranteed number of impressions your ad receives. Plus, results are measured by industry leading ad serving technology from Dart, one of the DoubleClick companies. You pay for performance, not estimates or promises. You receive data on all types of metrics in conjunction with your campaign, and you receive that data when you want it, as often as you want it.
- Putman has assembled a client services team whose express purpose is counseling our VIP clients on best practices and being involved in the execution of your campaign from beginning to end. If you are considering an integrated media campaign, designed to meet important objectives, you will not only have the best media products at your disposal, you will have the best, most experienced consulting team on your side.
- Exceptional lead generation and lead management services can be pieces of a larger campaign or may be the only goal of your effort. Either way, Putman will add unique value that can make the difference between average success and something extraordinary.
For instance, early on Putman recognized the value whitepapers can have when specifiers are evaluating technology of all types. Our editors spent a year assembling the largest library of relevant whitepapers available anywhere and made them available on our websites.
Next, working closely with some forward thinking clients, Putman pioneered the concept of "whitepaper marketing" in manufacturing markets. The program is designed to generate qualified leads and introduce vendors earlier in the buying process. In 2006 alone, Putman managed over 100 lead generation programs that included whitepapers or other “premium content" offers for readers, and resulted in dozens of qualified leads for clients.