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Webcasts
Webcasts are not only a highly efficient way to harness the power of the internet to generate qualified leads for your sales team; they also present your company as a leading source for industry insight and actionable content.
The Webcasts package centers on a solution to an identifiable problem or emerging technology in the food industry. Wellness Foods' Editor acts as host and moderator.
There are a variety of formats that can be used for a successful Webcast. All formats are ones you would see at an in person event but with the ability to touch more people because there is no travel for the attendees and for that matter, for the speakers.
Roundtable interview: Questions are developed in conjunction with the sponsor to ensure that key points are discussed during the presentation. The sponsor identifies companies they'd like to have on the panel (it is suggested that this panel include one company utilitizing a competitors products to give a broader perspective to attendees). Wellness Foods contacts the panel participants and develops the presentation based on their responses.
Expert Presentation: Editor in Chief presents the topic and turns the presentation over to one or two experts in the field. Experts are typically identified by the sponsor and can be a part of their organization or someone well known in the field.
Wellness Foods Presentation: Many topics in the industry become a part of our editorial but cannot be explored to the depth desired in print and require more complex methods of transmission. These topics are based on our editorial and are typically an off shoot of our cover stories.
In all cases, the sponsor takes part in the development of the presentation and reviews the content prior the presentation date. Sponsors can be included in the content where applicable or give a 5 minute presentation on their solutions at the end of the presentation along with being mentioned at the beginning of the event.
This all-inclusive program includes telephone acquired audio production with twelve months of hosting and a promotional package that is built to deliver results. Additionally, you can request an MP3 audio file for your sales efforts (a DVD of the presentation for sales presentations).
Registrants provide valuable information during the registration process, through evaluation surveys, and via e-mail Q&A. This critical sales intelligence is accessible to you on-demand throughout the hosting of your program.
Webcast Program Benefits
- Reach and influence an audience of targeted purchase decision makers and influencers
- Generate qualified sales leads with higher ROI, backed by measurable results
- Leverage Wellness Foods' well recognized brand to lend unparalleled credibility and reach
- Communicate with your desired audience at a time that is convenient for them
- Optimum media performance is guaranteed via a global content delivery network
- Web access to complete lead data and demographic reports
Audio Webcast—Platform, Production & Hosting Services
- Program hosting and moderation by a Wellness Foods Editor
- Telephone acquired audio recording
- Complete audio production and editing
- Synchronization of all content assets, including resource integration, and slide conversion
- Encode, integrate, host and stream content
- Flexible, on-demand hosting for your Webcast
- Corporate branding and resource links are built into the Webcast interface
- Customized registration development to collect your preferred demographics
- Continuous data capture and real-time reporting on viewer registration, post program survey, and e-mail Q&A
- Email confirmation/follow-up with all registrants
Extensive Promotional Campaign to Drive Traffic to Your Webcast
All marketing and audience development activities are managed by Wellness Foods and include complete promotional management, materials development and optimization services. We'll promote the Webcast through...
- Webcast Alerts — We drive traffic to your Webcast through our Webcast alert e-newsletters
- E-newsletter promotion — We promote the Webcast through our newsletters
- Prominent website promotion — We'll give your Webcast highly visible placement on our website's home page
Webcast Rates
Contact our digital sales manager, Emily Rogier at 630-467-1301 ext. 485 for rate information.