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Webcasts
Webcast sponsorships help you connect with buyers early in their purchasing cycle. Webcasts have proven themselves to be highly effective in conveying complex information without the time or travel constraints of face to face meetings. Because of their 24/7 web accessibility, Webcasts reach buyers and influencers that are not available through traditional sales or marketing channels. Potential buyers are attracted to Webcasts early in their buying cycle, when they are looking answers to technology problems or business issues.
The Putman Webcast package is centered on providing a solution to a business challenge or emerging issue that is related to the sponsor's core focus. Webcasts can be delivered live or on demand. Required registration converts viewers into high value, self qualified sales leads. Once the Webcast is broadcast, it is hosted on our site for one year, so viewers can come back as many times as they want.
A Turnkey Solution
All aspects of marketing, producing and hosting the Webcasts are handled by the Putman Webcast team. Sponsors automatically receive complete registration data in a format of their choosing.
All marketing and audience development activities are managed by Putman and include complete promotional management, materials development and optimization services. A Putman Editor can act as moderator and speaker and Putman handles all production for the Webcast including taping, Power Point production and hosting. Also any speakers provided receive coaching on best practices for making a top notch presentation.
The Putman Webcast team handles the creation of the registration form which includes three customized questions. If the Webcast is live, confirmations and reminders are sent to each registrant. Once the event is broadcast sponsors automatically receive complete demographic data on all registrants in a format of chosen by the sponsor. Sponsors have 24/7 access to the lead capture program and pull any data you want at any time.
Putman archives the Webcast on the site for a full year from the live date and sponsors continuously receive leads from viewers all year long. Sponsors may also elect to have the Webcast placed on their site and burn it to a CD for their sales use.
Webcast rates
- Site specific: $18,000, includes three month promotion and 12 months of hosting.
- Multi-site: $23,000, includes three month promotion and 12 months of hosting.
- Custom: We can custom build a Webcast to meet any marketing requirements you may have.
For more information, please contact Jeanne Freedland, digital sales specialist, at jfreedland@putman.net (telephone: 630-467-1300 x325) or your appropriate
regional sales manager.