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Lead Generation
Industrial Networking's unique lead-generation programs are based on best practices in permission marketing: offer high-value content related to a specific technology purchase decision or topic, and interested prospects will offer their contact information in exchange, giving you implicit permission to market to them.
Program mechanics are relatively straightforward:
- Your company sponsors and/or supplies an appropriate piece of high-value content. (If you can't supply an appropriate piece of content, we can create one for you.)
- We create a custom registration page including up to three unique qualifying questions that must be completed in order to download the content in question.
- We promote this "gated asset" to our e-newsletter subscribers and site visitors.
- Upon download, these sales leads are yours for further qualification and follow up.
The most common type of sponsored content offered through Industrial Networking's lead-generation channels is the white paper, although other content types also have proven effective lead-generation offers. Other types of content that can be sponsored and promoted through our digital platforms include:
- Audio Podcasts
- Application notes
- Pre-recorded webcasts
- Downloadable software applications
- Repackaged, bundled editorial articles on a particular topic
Pricing for Industrial Networking's digital lead-generation programs starts at $5,300 gross, which includes a two-month promotion period—typically kicked off by prominent placement in a White Paper Alert or Automation Products Bulletin e-newsletter. Additional promotional efforts to be managed by an Industrial Networking client services specialist to ensure lead-generation quality and quantity expectations are met.
For more information on Industrial Networking's lead generation programs, please contact Jeanne Freedland, digital sales specialist, at jfreedland@putman.net (Phone: 212-665-3197) or your appropriate regional sales manager.