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Traffic
The food processing community has adopted the web as a part of every day business. FoodProcessing.com has become an essential resource for leaders in the food processing community with more than just a magazine on the web. Our most recent survey (2007 Product Development Survey) of the executive management team shows that over 42% visit FoodProcessing.com.
* Source: HBX Analytics
** Projections
Food Processing's commitment to building the most user-friendly, content-driven site in the industry has really paid off. Food and beverage industry professionals are findng more relevant information on FoodProcessing.com than ever before. And our advertising partners are enjoying greater exposure as our digital traffic climbs to an all-time high.
FoodProcessing.com Year-to-Year Traffic Comparison
| Metric | June 2007 | June 2008 | % Difference |
| Daily unique visitors | 1,215 | 1,329 | +9.3% |
| Visits/User sessions | 38,099 | 41,650 | +9.3% |
| Page views | 100,674 | 101,046 | +.36% |
| Downloads | 566 | 350 | -38.1% |
| Views per visit | 2.64 | 2.43 | -7.9% |
| Visits from bookmarks or newsletters | 6,366 | 23,221 | +264% |
| Visits originating from search engines | 28,384 | 13,246 | -53.3% |
| % of visits from search engines | 74.50% | 31.80% | -57.3% |
| International visits | 9,642 | 6,545 | -32.1% |
Source: HBX analytics, 3/08