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Sponsored Knowledge Centers
Food Processing Knowledge Centers are designed to combine lead generation with thought-leadership positioning. Knowledge Centers bring together essential decision-making resources on a specific topic—whitepapers, webcasts, video clips, articles, application notes, etc.—in a resources page on FoodProcessing.com.
Knowledge centers:
- Ensure a positive "post click experience" by taking your prospect to a page specifically designed for their needs
- Emphasize your domain experience, a key differentiator in the sales outcome
- Aggregate your high-level content for focused prospects
- Position your company as the thought leader
- Another approach to convincing prospects to "sign up"
- Co-brand your message with the brand best known for identifying and tracking food and beverage industry trends—Food Processing
Sample Knowledge Centers
Campaigns to drive traffic to your Knowledge Center
A Food Processing client services specialist will actively manage available digital inventory on our website and in our e-newsletters to drive traffic and registrations. Suggested levels of impressions are 175,000 per quarter.
Reporting
Reporting for our Knowledge Center customers goes well beyond impressions, click thrus and open rates. Food Processing will provide company name and title reports and, dependant upon the content; can also provide client partners with demographic information including email addresses, phone numbers and answers to qualifying questions that we develop together.
Your client services specialist not only helps you build content and messaging but also generates reports that allow you to revise and refine your program throughout the life of the campaign.
Pricing
Estimated pricing per quarter is $12,000 - $20,000. Contact your sales reps for more details.