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Editorial
Any magazine's effectiveness as an advertising medium ultimately depends on its readership. Readership starts with compelling editorial developed by a trained and experienced staff.
By creating articles that make all disciplines in the decision making process aware of the multiple factors needed to produce successful product offerings, Food Processing captures the attention of the total buying team for new product development. While Food Processing's departmental stories focus on the needs of these individual disciplines, each story is crafted in such a way to attract other members of the cross-functional and collaborative team.
- Download Food Processing's 2008 Editorial Calendar and Rate Card
Here's what you'll find in each issue:
Cover Stories: As the food manufacturing industry's magazine of record, Food Processing serves its readers with a mixture of big-picture topical issues, as well as annual industry-standard stories (such as Top 100 companies, Processor of the Year, Readers' Choice Awards, Manufacturing Survey, and R&D Survey).
Commentary: Food Processing is a forum for many voices in the food industry. Along with our own editor's page, we regularly carry Letters to the Editor and Power Lunch, a guest column from thought leaders in the industry.
News & Business: Each issue of Food Processing looks at events of the past month with analysis of what they mean for the bigger food industry. A regulatory column from a Washington attorney specializing food law and FDA-USDA issues is also featured monthly.
New Products & Marketing: The development of new products is both the focus of all food industry job titles and the primary driver of the industry. Our Rollout pages look at the top new products of the past month. FoodBizKids gives the unpredictable perspective of real seventh- and eighth-graders. Product Spotlight evaluates the initial impact of a new product on the market and assesses whether it's a success or a failure. And a professor of food marketing regularly exhorts marketers to think outside of the box.
Product Development & Ingredients: Former food industry product developers look at the trends that are shaping the current generation of food products and those that appear headed our way. Issues discussed this year include new flavor trends, healthy vending products, brand retention and organics. Food Processing looks at all the variables involved in new product development.
Plant Operations: Each month, Food Processing discusses how processors manage to manufacture new and reformulated products, how to wring efficiencies out of the plant and new technologies that plant engineers need to become familiar with.
Packaging: Food Processing examines the final step in the product development process, considering both the practical matters of how to package those products coming off the line as well as the more philosophical matters that make packaging the final salesman before the consumer.
Editorial Mission
- To lead the food processing industry in identifying trends in packaging, consumer eating habits, formulation, manufacturing and packaging.
- To illustrate lessons learned from leading manufacturing best practices.
- To connect the buying team from inception of product placement.
- To be an advocate for the various disciplines and skills involved in the manufacturing process.
- To challenge the food processing industry to contend with obesity, food safety, innovation and other key survival issues.