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Articles
Through both primary and secondary research, Food Processing gathers the best industry intelligence available to effectively serve both its readers and advertising partners. Here are some key articles to help you plan your marketing communications strategies:
Plan eases budget cuts pains (sort of)
The marketing team is engaged and energized during a tradeshow planning meeting, anticipating the interest they will generate by introducing their newly expanded product line. Then, the discussion turns to budgets and the mood in the room suddenly changes.
Is your trade show strategy gellin'?
Your sales and marketing staff probably think working trade shows are a long, exhausting ordeal. Many companies today think they can put up a snazzy booth and offer a cool giveaway gizmo and the leads will just pour in. Not true. It's not just about "the booth". It's about communicating with prospects before, during and after the show. Consider the following tactics to touch potential customers beyond a handshake.
A Look Ahead — Casting Online in 2007
Now is the time where many marketing professionals evaluate their current programs and strategize new ones. While goals vary from company to company based on a number of factors, at the core of any successful marketing program are measurable results — targeted branding and exposure, plus quality sales and marketing opportunities. How do you take the first step in achieving these results?
The Case for Advertising
How do you increase retention and preference? This synopsis of multiple pieces of research to show the value of advertising.
The game of the name
When customers can't remember a product name, attach a mind-picture to it, or even pronounce it, they're not likely to be talking about it either. Gain name selection strategies with this article on the importance of and strategy behind the name game.
Get your (public relations) show on the road
While food industry press coverage isn't the circus we observe in mass media, trade editors get a freakish amount of press releases and story pitches everyday. It is important to know what they consider to be legitimate news and what they might dismiss as a hoax to ensure the success of your public relations efforts.