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- Ralph Waldo Emerson

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Control
www.controlglobal.com

Digital Market Reach

Control's digital marketing offering centers on its website, ControlGlobal.com, and its suite of e-newsletters: the thrice-monthly ControlGlobal.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlGlobal.com White Paper Alerts.

Engineers in the control community adopt the web as a part of every day business. ControlGlobal.com is rapidly becoming the home page for the thought leaders in the automation community. Site traffic reporting for ControlGlobal.com relies on WebSideStory's best-in-class Hit Box analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:

ControlGlobal.com Traffic

* Source: HBX Analytics
** Projections

ControlGlobal.com Year-to-Year Traffic Comparison

Metric June 2007 June 2008 % Difference
Daily unique visitors 829 940 +13.3%
Visits/User sessions 27,288 30,727 +12.6%
Visits from bookmarks or newsletters 14,132 18,894 +33.6%
Visits originating from search engines 6,088 6,250 +2.6%
% of visits from search engines 22.31% 20.34% -8.8%
International visits 8,993 8,356 -7.0%

Source: HBX analytics, 03/08

Three times monthly, our ControlGlobal.com E-News reaches 20,000 subscribers (35% opt-in and growing). View sample of ControlGlobal.com E-News.

The Automation Products Bulletin is a monthly, new products-focused e-newsletter that reaches the combined subscriber base of ControlGlobal.com and its sister site focused on OEM/machine automation, ControlDesign.com. Total circulation is 37,000.

Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 37,000.

Twice monthly, our ControlGlobal.com White Paper Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View a sample ControlGlobal.com White Paper Alert.