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Digital Market Reach
Control's digital marketing offering centers on its website, ControlGlobal.com, and its suite of e-newsletters: the thrice-monthly ControlGlobal.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlGlobal.com White Paper Alerts.
Engineers in the control community adopt the web as a part of every day business. ControlGlobal.com is rapidly becoming the home page for the thought leaders in the automation community. Site traffic reporting for ControlGlobal.com relies on WebSideStory's best-in-class Hit Box analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:
* Source: HBX Analytics
** Projections
ControlGlobal.com Traffic
| Metric | June 2010 |
| Daily unique visitors | 1,200 |
| Visits/User sessions | 36,795 |
| Page Views | 84,412 |
| Visits originating from search engines | 24,223 |
| International visits | 20,914 |
Site Catalyst June 2010
Three times monthly, our ControlGlobal.com E-News reaches 45,000 subscribers (30% opt-in and growing). View sample of ControlGlobal.com E-News.
Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 63,000.
Each week, our ControlGlobal.com Premium Content Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View a sample ControlGlobal.com Premium Content Alert.