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Digital Market Reach
Control's digital marketing offering centers on its website, ControlGlobal.com, and its suite of e-newsletters: the thrice-monthly ControlGlobal.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlGlobal.com White Paper Alerts.
Engineers in the control community adopt the web as a part of every day business. ControlGlobal.com is rapidly becoming the home page for the thought leaders in the automation community. Site traffic reporting for ControlGlobal.com relies on WebSideStory's best-in-class Hit Box analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:
* Source: HBX Analytics
** Projections
ControlGlobal.com Year-to-Year Traffic Comparison
| Metric | June 2007 | June 2008 | % Difference |
| Daily unique visitors | 829 | 940 | +13.3% |
| Visits/User sessions | 27,288 | 30,727 | +12.6% |
| Visits from bookmarks or newsletters | 14,132 | 18,894 | +33.6% |
| Visits originating from search engines | 6,088 | 6,250 | +2.6% |
| % of visits from search engines | 22.31% | 20.34% | -8.8% |
| International visits | 8,993 | 8,356 | -7.0% |
Source: HBX analytics, 03/08
Three times monthly, our ControlGlobal.com E-News reaches 20,000 subscribers (35% opt-in and growing). View sample of ControlGlobal.com E-News.
The Automation Products Bulletin is a monthly, new products-focused e-newsletter that reaches the combined subscriber base of ControlGlobal.com and its sister site focused on OEM/machine automation, ControlDesign.com. Total circulation is 37,000.
Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 37,000.
Twice monthly, our ControlGlobal.com White Paper Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View a sample ControlGlobal.com White Paper Alert.