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Digital Market Reach
Control's digital marketing offering centers on its website, ControlGlobal.com, and its suite of e-newsletters: the thrice-monthly ControlGlobal.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlGlobal.com White Paper Alerts.
Engineers in the control community adopt the web as a part of every day business. ControlGlobal.com is rapidly becoming the home page for the thought leaders in the automation community. Site traffic reporting for ControlGlobal.com relies on Omniture's best-in-class SiteCatalyst analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:
ControlGlobal.com Traffic
| Metric | December 2011 |
| Daily unique visitors | 1,096 |
| Visits/User sessions | 41,395 |
| Page Views | 80,113 |
| Visits originating from search engines | 23,405 |
| International visits | 23,425 |
Site Catalyst December 2011
Three times monthly, our ControlGlobal.com E-News reaches 33,000 subscribers (30% opt-in and growing). View sample of ControlGlobal.com E-News.
Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 63,000.
Each week, our ControlGlobal.com Premium Content Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View a sample ControlGlobal.com Premium Content Alert.