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Ancillary Offerings
In conjunction with our print publication, Control offers a range of marketing services such as reprints of editorial content and access to our subscription database for direct mail use. Further, Signet advertising readership studies and Lead ADvantage telemarketing-identified sales leads are essential value-adds for our advertising partners.
Article Reprints
Reprints of editorial content make terrific marketing collateral pieces, and sales are managed on our behalf by Foster Reprints. For more information, contact Claudia Stachowiak at claudia@fostereprints.com or via telephone at 866-879-9144.
Database Access
Control's subscriber database is available for rental for direct marketing purposes, including physical addresses and select email addresses. Contact Patty Donatiu, pdonatiu@putman.net, or via telephone at 610-690-7442 or for more information. The following PDF includes more information on our list rental process and policies.
Research Services
As a value-added service to our print advertising partners, Control conducts two advertising readership studies each year, of the May and November issues. Direct subscriber feedback on advertising creative includes extensive verbatim comments. Copies of the report are free to advertisers in those issues.
In order to generate sales leads for our print advertising partners, Control continually surveys its readers on their purchase intentions in a range of product/technology categories. More than 50 subscribers are surveyed each month, with identified purchase intentions becoming sales leads for appropriate, active advertisers.