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Rates
2010 Black/White Display Advertising Rates
| Size | 1X | 3X | 6X | 12X | 24X |
| Full Page | $8,680 | $8,250 | $7,800 | $7,560 | $6,950 |
| 2/3 Page | $6,825 | $6,500 | $6,155 | $5,945 | $5,615 |
| 1/2 Page Island | $6,140 | $5,830 | $5,530 | $5,350 | $5,025 |
| 1/2 Page | $5,120 | $4,865 | $4,605 | $4,460 | $4,200 |
| 1/3 Page | $3,950 | $3,750 | $3,560 | $3,435 | $3,255 |
| 1/4 Page | $2,675 | $2,555 | $2,420 | $2,335 | $2,200 |
4/Color Page & Spread Rates
| Size | 1X | 3X | 6X | 12X | 24X |
| Full Page | $10,885 | $10,425 | $9,975 | $9,735 | $9,125 |
| Spread | $19,535 | $18,675 | $17,775 | $17,295 | $16,075 |
Color Rates
| 4/Color | $1,500 |
| 2/Color | $800 |
Ad-Lits (gross rates)
| 1X | $1,200 |
| 4X | $1,100 |
Product Spotlight—1/6-page vertical ad
| Gross rate | $950 |
| Each additional color | $250 |
Special Positions
15% premium for inside front cover, inside back cover and back cover. 10% premium for all other positions.
Classified
Classified rates are non-commissionable except Employment Opportunities. No charge for basic typesetting. Regular issue and closing dates apply. For rates and information, please visit our Classified Advertising page.
Inserts
For demographic, regional or national full-run insert pieces, consult your
district manager or publisher.