Putman Media Home
Reader Demographics
Operating a chemical plant today is tough business. It is essential for companies to optimize their investments and existing asset base. Chemical companies can gain an edge by enhancing equipment reliability, reducing energy and raw materials consumption and improving environmental and safety performance. Our readers are influential professionals who turn to Chemical Processing to show them how.
Chemical Processing's Reader Key Demographics
Chemical Processing readers enjoy a high level of responsibility:
- 37.5% are engineering professionals by title.
- 60.7% have been with their companies 8 years or longer.
Chemical Processing's readers have tremendous buying power:
- $21.7 million is their average plant capital budget.
- They were personally involved in spending $4.3 million of this budget.
- 44% expect their plant capital budget to increase in 2007.
- 65.6% are involved with recommending, specifying or purchasing equipment, supplies or services for one location and 34.4% have this role for multiple locations.
- 69.6% of the companies have more than one plant or facility, with an average number of 23 locations.
- 52.7% of have plants with locations outside of the U.S.
Chemical Processing's readers are involved in the entire buying cycle:
Chemical Processing readers take action:
Actions taken as result of reading an ad or article in Chemical Processing during past 12 months...
- 9.2% bought product or services advertised.
- 23.8% recommended or specified a specific product or service.
- 61.5% clipped an item for future use.
- 40.8% requested additional information or sales assistance.
- 56.2% visited a vendor website.
Current and Future Major Initiatives
Current Major Capital Initiatives
| Automation | 33.8% |
| Compliance | 37.6% |
| Energy Savings | 43.6% |
| Environmental upgrades | 36.1% |
| Health/safety improvements | 45.1% |
| Improve reliability | 44.4% |
| Increase capacity | 48.1% |
| Process improvements | 62.4% |
2007-2008 Major Initiatives
| Compliance | 31.5% |
| Energy savings | 39.2% |
| Environmental upgrades | 32.3% |
| Healthy/safety improvements | 33.1% |
| Improve reliability | 47.7% |
| Increase capacity | 44.6% |
| Instrumentation and process controls | 36.2% |
| Lower maintenance costs | 33.8% |
| Lower operating costs | 40.8% |
| Process improvements | 57.7% |
| Replacement of worn out or obsolete equipment | 37.7% |
Current Trends to Have the Most Impact on Operations in U.S. Chemical Plants
| Environmental regulations | 56.4% |
| Global competitions | 63.3% |
| Energy prices | 75.9% |
| Raw material/capital costs | 69.9% |
| Outsourcing | 40.6% |
| Loss of institutional knowledge | 37.6% |
Equipment or Services Expected to Buy in 2007
| Automation equipment and controls | 28.3% |
| Control systems and software | 22.8% |
| Heat transfer/energy conservation equipment | 39.4% |
| Instrumentation equipment | 38.6% |
| Mixing/blending | 24.4% |
| Motors/drives | 24.4% |
| Piping | 29.9% |
| Powder and bulk handling equipment | 20.5% |
| Pumps or compressors | 37.0% |
| Tanks/vessels/reactors | 40.9% |
| Training services and products | 16.5% |
| Valves | 33.9% |
Source: 2006 Chemical Processing Reader Demographics Study