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Digital Market Reach
Control Design's digital marketing offering centers on its website, ControlDesign.com, and its suite of e-newsletters: the thrice-monthly ControlDesign.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlDesign.com White Paper Alerts.
Engineers in the OEM community adopt the web as a part of every day business. ControlDesign.com is rapidly becoming the home page for the thought leaders in the OEM community. Site traffic reporting for ControlDesign.com relies on WebSideStory's best-in-class Hit Box analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:
* Source: HBX Analytics
** Projections
ControlDesign.com Year-to-Year Traffic Comparison
| Metric | June 2007 | June 2008 | % Difference |
| Daily unique visitors | 336 | 597 | +77.2% |
| Visits/User sessions | 10,736 | 18,952 | +76.5% |
| Page views | 27,787 | 41,970 | + 51.0% |
| Visits from bookmarks or newsletters | 4,992 | 11,253 | +125.4% |
| Visits originating from search engines | 3,446 | 4,988 | +44.7% |
| International visits | 2,999 | 4,630 | +54.3% |
Source: HBX analytics, 03/08
Three times monthly, our ControlDesign.com E-News reaches 16,000 subscribers (35% opt-in and growing). View sample of ControlDesign.com E-News.
The Automation Products Bulletin is a monthly, new products-focused e-newsletter that reaches the combined subscriber base of ControlDesign.com and its sister site focused on process automation, ControlGlobal.com. Total circulation is 37,000. View sample of Automation Products Bulletin.
Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 37,000. View sample of Industrial Networking E-News.
Twice monthly, our ControlDesign.com White Paper Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View sample of ControlDesign.com White Paper Alert.