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- Ralph Waldo Emerson

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Control Design
www.controldesign.com

Digital Market Reach

Control Design's digital marketing offering centers on its website, ControlDesign.com, and its suite of e-newsletters: the thrice-monthly ControlDesign.com E-news, the monthly Automation Products Bulletin, the monthly Industrial Networking E-News, and twice monthly ControlDesign.com White Paper Alerts.

Engineers in the OEM community adopt the web as a part of every day business. ControlDesign.com is rapidly becoming the home page for the thought leaders in the OEM community. Site traffic reporting for ControlDesign.com relies on WebSideStory's best-in-class Hit Box analytics, which effectively eliminates spider traffic and other false traffic inflators. Recent representative results are shown below:

ControlDesign.com Traffic

* Source: HBX Analytics
** Projections

ControlDesign.com Year-to-Year Traffic Comparison

Metric June 2007 June 2008 % Difference
Daily unique visitors 336 597 +77.2%
Visits/User sessions 10,736 18,952 +76.5%
Page views 27,787 41,970 + 51.0%
Visits from bookmarks or newsletters 4,992 11,253 +125.4%
Visits originating from search engines 3,446 4,988

+44.7%

International visits 2,999 4,630 +54.3%

Source: HBX analytics, 03/08

Three times monthly, our ControlDesign.com E-News reaches 16,000 subscribers (35% opt-in and growing). View sample of ControlDesign.com E-News.

The Automation Products Bulletin is a monthly, new products-focused e-newsletter that reaches the combined subscriber base of ControlDesign.com and its sister site focused on process automation, ControlGlobal.com. Total circulation is 37,000. View sample of Automation Products Bulletin.

Industrial Networking E-News reaches the combined subscriber base of ControlGlobal.com and ControlDesign.com monthly. Total circulation is 37,000. View sample of Industrial Networking E-News.

Twice monthly, our ControlDesign.com White Paper Alert e-newsletters generate hundreds of qualified leads for sponsors of white papers and other high-value content. View sample of ControlDesign.com White Paper Alert.